NVivo 12 - 定性（质性）分析软件

自动编码

在几分钟内自动将大量文本中的信息（如主题或正面和负面的情绪）分组，从而节省时间。在项目开始时形成初步结果，或在工作时验证你的想法。教NVivo如何使用基于模式的自动编码对数据进行编码，以自动对数据进行分类。

分析社交网络

发现有影响力的人和舆论导向者，并使用社交网络分析来研究信息流。自动创建社交可视化信息图以查看网络关系和相互作用，并使用指标来发现关键网络作用的角色。查看谁回复了推文，谁转发了推文。

增强数据可视化

想象的中心人如何与人相连，以及这些人如何以自我中心的社会关系相互联系。看到一群人与网络社会关系之间的联系或缺乏联系。并将Twitter数据集可视化，以查看Twitter用户的网络以及他们与社交媒体社交图的关系。

【英文介绍】

Store and organize

Store and sort all your data in one platform, from quantifiable demographic information to qualitative open-ended questions and interviews.

Categorize and analyze

Use powerful tools to categorize and classify your data. Automatically sort sentiment, themes and attributes in seconds. Quickly exchange data with SPSS for further statistical analysis.

Visualize and discover

Easily cross tabulate mixed methods data and visualize the results to brainstorm and map ideas, explore connections between project items and discover new paths of investigation.

Purpose-built for qualitative and mixed-methods research

The last decade has seen a revolution in the ease of accessing digital data, from social media to digitalized libraries, big data, bio-data and more. While collecting data has never been easier, the bigger challenge is bringing it all together in a meaningful way. With data spread across so many different formats, finding connections can be extremely difficult and time consuming without the right tools.

NVivo gives you a place to organize, store and retrieve your data so you can work more efficiently, save time and rigorously back up findings with evidence. Import data from virtually any source – text, audio, video, emails, images, spreadsheets, online surveys, social and web content and more. With advanced data management, query and visualization tools, NVivo lets you ask complex questions of your data so you can discover more.

Easy to learn and use

Only see tabs and commands when you need them using our redesigned navigation toolbar. Easily group project items according to research tasks using the Navigation View. Thanks to a streamlined layout, classifying your data and working with cases has never been easier. 

Organize information automatically

Pin your frequently used folders and items in navigation view for quick access to what you need. Store your thinking in memos for faster, more transparent and reliable reporting. Use annotations to make notes as you work so you don’t lose ideas you might want to explore later.

Enhance your mixed methods analysis

Use crosstabs to analyze themes by one or two attributes – like age or occupation – or by cases for enhanced mixed methods research. Totals are automatically calculated and the results can be saved as a SPSS file (.sav) for further statistical analysis.

Ask questions of your data

Use queries to ask complex questions and identify new meaning in your data. Test ideas, explore patterns and see connections between themes, topics, people and places. Look for emerging themes, find words and discover concepts using text search and word frequency queries.

Visualize your research

Visualize your data with the most comprehensive range of visualizations: charts, mind maps, word clouds, explore, comparison diagrams and many more. When you’re ready to share your findings, it’s easy to export your visualizations into reports and presentations.

Import and share your findings

Import SurveyMonkey and Qualtrics surveys directly into NVivo. Import and share information from Microsoft Excel, IBM SPSS Statistics and reference management software. Order transcripts from NVivo which then sync with your other data. Import notes collected on-the-go from Evernote and OneNote.

Only available in NVivo Plus

Automate coding

Save time by automatically grouping information such as themes and positive or negative sentiment from large volumes of text in minutes. Develop preliminary results at the start of a project, or validate your thinking as you work. Teach NVivo how to code your data using pattern-based auto coding to automatically categorize and classify data.

Analyze social networks

Discover influencers and opinion leaders and study the information flow using Social Network Analysis. Automatically create sociogram visualizations to see network relationships and interactions, and use metrics to discover critical network roles like influencers, connectors and brokers. See who’s tweeting and re-tweeting who.

Enhanced data visualization

Visualize how a particular central person is connected to other people, and how those people are connected to each other with egocentric sociograms. See the connections, or lack of connections between a group of people with network sociograms. And visualize Twitter datasets to see networks of Twitter users and how they are connected with social media sociograms.

Easy to learn and use

Only see tabs and commands when you need them using our redesigned navigation toolbar. Easily group project items according to research tasks using the Navigation View. See relationships in your data more clearly with classifications that intuitively link information about sources, people or places.

Keep everything in one place

Pin your frequently used folders and items in navigation view for quick access to what you need. Store your thinking in memos for faster, more transparent and reliable reporting. Use annotations to make notes as you work so you don’t lose ideas you might want to explore later.

Enhance your mixed methods analysis

Use crosstabs to analyze themes by one or two attributes – like age or occupation – or by cases for enhanced mixed methods research. Totals are automatically calculated and the results can be saved as a SPSS file (.sav) for further statistical analysis.

Ask questions of your data

Use queries to ask complex questions and identify new meaning in your data. Test ideas, explore patterns and see connections between themes, topics, people and places. Look for emerging themes, find words and discover concepts using text search and word frequency queries.

Visualize your research

Visualize and share your data with the most comprehensive range of visualizations: charts, mind maps, word clouds, explore, comparison diagrams and many more. Only in Plus, view egocentric, network and social media sociograms to chart inter-relationships within a group.

Import and share your findings

Import surveys and notes from SurveyMonkey, Qualtrics, Excel, Evernote and OneNote. Export items to easily share your data, analysis and findings. Share information with IBM SPSS Statistics for deeper analysis. Order transcripts from NVivo that sync with your other data.